← All work
Amazfit South Africa
Launching a Global Brand into a Local Market.
Global smartwatch brand, local relevance.
- Strategy
- Paid Media
- Creative
The opportunity
A globally recognised brand with little local presence. The product needed a South African voice and a reason to matter here.
The strategy
Paid campaigns paired with athlete partnerships and locally shot creative, targeted at the South African fitness community.
The impact
Consistent local awareness, a growing digital footprint and creative that felt native to the market rather than imported.
Results
- Local
- Market awareness built from the ground up
- Digital
- Reach across fitness and lifestyle audiences
Selected creative
- Local awareness
- Digital reach
- South African fitness community
- Paid campaigns
- Athlete partnerships
- Creative
