← All work
Matric Live
Taking an Education App to More Learners.
An education platform put in front of the learners who need it.
- Strategy
- Digital
- Creative
The opportunity
A genuinely useful product competing for attention with everything else on a learner's phone.
The strategy
Digital campaigns and creative built for learners and parents, focused on adoption rather than vanity reach.
The impact
Increased app adoption, a stronger brand presence and national recognition as FNB App of the Year 2024.
Results
- 2024
- FNB App of the Year
- Growth
- Increased app adoption
Selected creative
- Increased app adoption
- Stronger brand presence
- FNB App of the Year 2024
