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VanH Elite Cycling Gear
Turning a Product Launch into a Brand Moment.
A launch built to sell out and position the brand at the same time.
- Strategy
- Launch
- Creative
The opportunity
Premium cycling gear entering a category where perception decides the sale.
The strategy
A launch campaign with a clear creative idea, shot on the road, distributed through paid media to riders and enthusiasts.
The impact
Sell-out success, increased visibility and a brand positioned where it belongs.
Results
- Sell-out
- Launch success
- Premium
- Positioning in a competitive category
Selected creative
- Sell-out success
- Increased visibility
- Premium positioning
