← All work
Velociti × Pretoria Capitals
Taking a Brand Partnership Beyond the Boundary.
A sponsorship turned into a campaign people actually engaged with.
- Strategy
- Digital
- Creative
- Activations
The opportunity
A partnership with real visibility on the field, but limited value beyond the match itself.
The strategy
Stadium branding, live activations and digital campaigns designed to carry the partnership into people's feeds.
The impact
Real-world engagement translated into digital audience growth and a partnership that worked long after the final ball.
Results
- Stadium
- Branding and live activations
- Growth
- Audience growth across the season
Selected creative
- Stadium branding
- Digital campaigns
- Live activations
- Audience growth
- Real-world engagement
